{"id":59,"date":"2022-08-01T06:40:22","date_gmt":"2022-08-01T06:40:22","guid":{"rendered":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/?post_type=chapter&#038;p=59"},"modified":"2022-08-01T09:11:57","modified_gmt":"2022-08-01T09:11:57","slug":"12-mission","status":"publish","type":"chapter","link":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/chapter\/12-mission\/","title":{"raw":"Mission","rendered":"Mission"},"content":{"raw":"A strong mission statement can define a venture\u2019s goals, market positioning, and business structure; inspire within an organization; attract talented workers and partners; communicate with potential consumer segments; and much (much) more.\u00a0 An artist\u2019s mission statement should contain and denote clear information about: what the entity is; what the entity aims to do; for whom the entity exists.\r\n\r\n&nbsp;\r\n\r\nIn other words: why does the business, artist, or organization exist?\r\n\r\n&nbsp;\r\n\r\nBefore and during the following chapters, readers should visit the <a href=\"https:\/\/static1.squarespace.com\/static\/53767189e4b07d0c6bf4b775\/t\/5731f7fcc6fc085da9e46759\/1462892540646\/Making+Workbook.pdf\">Workbook<\/a> to accompany <em><a href=\"http:\/\/artistsu.org\/\">Making Your Life as an Artist<\/a><\/em> (<a href=\"https:\/\/www.andrewsimonet.com\/about-andrew\">Simonet<\/a> 2014) and complete Part 2: \u201cMission.\u201d Both the workbook and the full text are freely available under the <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/deed.en_US\">CC BY-NC-SA 3.0<\/a> license.","rendered":"<p>A strong mission statement can define a venture\u2019s goals, market positioning, and business structure; inspire within an organization; attract talented workers and partners; communicate with potential consumer segments; and much (much) more.\u00a0 An artist\u2019s mission statement should contain and denote clear information about: what the entity is; what the entity aims to do; for whom the entity exists.<\/p>\n<p>&nbsp;<\/p>\n<p>In other words: why does the business, artist, or organization exist?<\/p>\n<p>&nbsp;<\/p>\n<p>Before and during the following chapters, readers should visit the <a href=\"https:\/\/static1.squarespace.com\/static\/53767189e4b07d0c6bf4b775\/t\/5731f7fcc6fc085da9e46759\/1462892540646\/Making+Workbook.pdf\">Workbook<\/a> to accompany <em><a href=\"http:\/\/artistsu.org\/\">Making Your Life as an Artist<\/a><\/em> (<a href=\"https:\/\/www.andrewsimonet.com\/about-andrew\">Simonet<\/a> 2014) and complete Part 2: \u201cMission.\u201d Both the workbook and the full text are freely available under the <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/deed.en_US\">CC BY-NC-SA 3.0<\/a> license.<\/p>\n","protected":false},"author":12,"menu_order":2,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[48],"contributor":[],"license":[],"class_list":["post-59","chapter","type-chapter","status-publish","hentry","chapter-type-standard"],"part":29,"_links":{"self":[{"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/pressbooks\/v2\/chapters\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":3,"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/pressbooks\/v2\/chapters\/59\/revisions"}],"predecessor-version":[{"id":89,"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/pressbooks\/v2\/chapters\/59\/revisions\/89"}],"part":[{"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/pressbooks\/v2\/parts\/29"}],"metadata":[{"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/pressbooks\/v2\/chapters\/59\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/pressbooks\/v2\/chapter-type?post=59"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/wp\/v2\/contributor?post=59"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/openpub.libraries.rutgers.edu\/artsentrepreneurship\/wp-json\/wp\/v2\/license?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}