11 Mission

A strong mission statement can define a venture’s goals, market positioning, and business structure; inspire within an organization; attract talented workers and partners; communicate with potential consumer segments; and much (much) more.  An artist’s mission statement should contain and denote clear information about: what the entity is; what the entity aims to do; for whom the entity exists.

In other words: why does the business, artist, or organization exist?

Before and during the following chapters, readers should visit the Workbook to accompany Making Your Life as an Artist (Simonet 2014) and complete Part 2: “Mission.” Both the workbook and the full text are freely available under the CC BY-NC-SA 3.0 license.